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Rural Britain. Breathtaking countrysides, quaint villages and terrible broadband. But why? Well, there are various reasons as to why the broadband is frankly rubbish in rural areas, but does it have to be like that?

In short, no it doesn’t. You can still gain access to ultrafast broadband even in the most rural areas of the British countryside. If you’re not sure how, this post will inform you of everything you need to know. From what causes the broadband to be so poor to what you can do about it and your options.

We’ll cover:

What Affects Broadband Speed in Rural Areas and Why?

A study by Ofcom showed that internet speeds in rural areas are less than a third of those in built-up, urban areas like cities and large towns. Broadband speeds differ up and down the country, but it’s the rural areas that are suffering the most. 

This is due to the infrastructure and location. In the UK, the majority of households have their internet provided through copper and fibre optic lines. These lines come from the local street box, green cabinets which are dotted around frequently in towns and cities to cope with the demand for the top-quality internet.

In rural areas, there aren’t as many street boxes and telephone exchanges for your connection to transmit from. This means that in order to access the internet in rural areas, the connection has to travel further, which in turn means that the connection and navigating speed is a lot slower. Whereas the fastest internet speeds are accessed in large cities as the connection doesn't have to travel as far.

You’re probably thinking, “well, why don’t they just install more street boxes in rural areas?” While yes, this would the solve the problem, it’s not always feasible to just start installing these new boxes as the demand in rural areas is far less than in more urban areas. Changes like this are usually only made once they are economically justifiable.

In theory, any household in the UK with a telephone line should be able to access the internet. But unfortunately, that’s not the case. There are various zones up and down the country where it’s just not possible to access the internet, due to the telephone line speeds being horrifically slow.

How Can You Improve Rural Broadband?

You may be experiencing poor broadband, but it doesn’t have to be that way. You can improve your rural broadband situation by replacing your current standard broadband with one of the following options:

Fibre Optic Broadband

Fibre optic broadband is now available to over 90 percent of households in the UK. It’s definitely worth the investment and is the best option for those who require fast and unlimited broadband.

The majority of households usually have a minimum of five devices hooked up to their network. Which is fine, until you want to stream your favourite shows. Somebody else might be downloading an update on their games console while another is trying to work from home in the study. Fibre optic has the capability to provide you with the ability to do all this and see no interference at all.

Mobile Broadband

Around 95 percent of the UK population can now access the 4G network, which has opened the door for mobile network providers to start rolling out their service to rural areas.

However, 4G is usually more accessible in larger cities and urban areas rather than rural. If you have strong 4G coverage, which is likely in the city but not in rural parts, then your internet speeds will be brilliant. However, if you don’t you can say hello again to the annoying buffering wheel. 

Mobile broadband tends to be expensive too and has tight limitations on how much internet you can use. It is available in rural parts, but for us, it’s not the most effective choice.

Satellite Broadband

As long as your house has a clear view of the sky then you’re eligible for satellite broadband. You don’t need a phone line and the speeds that it can offer are great too. Unfortunately, the price isn’t great though.

It’s expensive right from the off. The installation fees are huge as you have to buy or rent the specialist equipment that you need and the ongoing monthly costs are high too. There’s also tight limits on how much data you can use, which is not the most effective for those who have to work from home and like to use the internet a lot. A very, very last resort in our eyes.

Find Out More With Gigaclear

At Gigaclear, we’re here on hand to help you with all your rural broadband problems. We can provide speeds of up to 1GB, so you’ll never have any problems trying to stream the match live or catch up on last week’s soaps and dramas.

If you’ve got any general queries, feel free to get in touch with us and we’ll be more than happy to assist you in solving the problem. For further reading, we’ve created a free eBook that focuses on actions you can take to improve your rural internet woes. Download it below today and start making plans to achieving an internet connection that you can fully rely on.

We're just tying up the loose ends on this eBook so it'll be ready soon. In the meantime, why don't you check out the guide below and see how ultrafast broadband can fulfil your entertainment needs?


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